Wellness tourism is booming. We break down the key product trends shaping hotel spa fitouts in 2024 - from organic certifications to hammam revival.
The global wellness tourism market crossed $800 billion in 2023, and hotel spa directors are under more pressure than ever to deliver authentic, differentiated experiences. Here is what is shaping B2B buying decisions in 2024.
1. Authenticity Over Novelty
Guests are rejecting generic spa environments in favor of culturally rooted experiences. Turkish hammam rituals have seen a remarkable resurgence, and hotels that invest in authentic marble fixtures, proper kurnalar, and trained hammam therapists are seeing significantly higher guest satisfaction scores.
For B2B buyers, this means one thing: do not cut corners on marble quality. The difference between hand-carved Afyon marble and cheap imitations is visible and tactile.
2. The Organic Certification Wave
Following the food industry, spa product buyers are demanding OEKO-TEX and organic certification on all textiles. This is no longer a nice-to-have; it is becoming a baseline expectation for 5-star properties.
All Feel Fine textile products carry OEKO-TEX Standard 100 certification, which tests for more than 100 harmful substances. When evaluating suppliers, always request their certificate number and verify it directly on the OEKO-TEX database.
3. Personalization at Scale
Hotels are moving away from one-size-fits-all amenity programs. The new model combines a core set of branded premium peshtamals with treatment-specific products such as kese gloves, foam buckets, and soaps for different skin needs.
This creates procurement complexity, but it also creates opportunity. Suppliers that can manage custom MOQs across multiple SKUs are increasingly valuable.
4. Sustainability Commitments
Major hotel groups now include sustainability criteria in their procurement RFPs: natural fiber content, local production, recyclable packaging, and supplier transparency.